To the point.
One of my clients was getting 25,000 visitors per month after we finished doing SEO for his site. Usually at that point clients ask me to change into a maintenance mode, but this client ask me to keep going with same same budget instead. So, I did what I have done in the past, mining keywords!
1) You have a set of top keywords you want to SEO, usually 3 to 5. These has the most traffic the most competition
2) Use the top keywords to create your level 2 keywords, usually 10 to 20. these has good traffic and some competition. SEO them too
3) We use the top 2 levels of keywords to create 50 to 100 3rd level keywords.
At this point we done with the keyword research and we do SEO for them. This helps with many things, make your site get more traffic from many keywords which means no relying on keywords that if google changes things you will not rank for and your business is in trouble, help you vary your anchor text profile which is the safest thing you can do for your site, mostly after the penguin update, and finally, help you discover new keywords you never knew or though about.
Mining keywords for maximum traffic and growth:
Let’s say your site is now ranking and bringing 25,000 visitors per month and you making $100,000 in profit. You are happy right? I am not! let’s make you more money.
1) use your level 2 and 3 keywords to discover 4th level and even 5th level of keywords
2) find out if your site is already ranking for these keywords
3) find out if these keywords have traffic or not
4) if the keyword has traffic then we want to
a) If your site is ranking already for it, find out which position and do SEO to make it #1
b) If your site is not ranking at all for it focus on the keywords with the most traffic first
5) Enter these keywords into your keyword discovering software or tool and find even more keywords and do SEO for them.
Here is the idea:
Most of us think we ranking for some keywords we want, but we do not know what our clients are using to find us. Use google analytics and other tracking software to find out all these keywords people use to find us, find the pages that are ranking for these keywords and do SEO for them. Keep finding keywords, finding the pages that these keywords are ranking for, keep doing SEO for the new pages and new keywords and keep discovering new keywords.
Final result? client went from 25,000 visitors to 85,000 per month. From $100,000 profit to $265,000 in profit
What you need:
2) know how to do it (now you do)
3) A tool to discover new keywords
4) A tool to check your site to see for which of these keywords you rank for
5) A tool to check the traffic for these keywords
6) will to keep doing more SEO for the new keywords :)
Find out which keywords convert better and do PPC and PPV and banner ads only for these keywords!!!!
Once you know that a keyword gives you a positive ROI in adwords PPC, copy these ads and these keywords and use Yahoo and other PPC networks and you will just make money! why? because you know it converts well, it has traffic, and people like your site :)
Enjoy! and go do this now!
PS. I am going to copy and paste these email and post it on my site, if there is anything you can think I can add or fix please let me know so I can write a better version on my site and remove any mistakes.