Why Choose Us

Our SEO Blueprint uses a 13 step process to help you identify an effective SEO strategy.

STEP 1: 4-Level SEO audit of your site.

Many SEO companies never conduct this fundamental diagnosis that identifies common and dangerous SEO mistakes.

Not only can they have a significant negative impact on your site by preventing it from ranking well, they can also invite serious penalties from Google.

Level 1 Understanding the playing field We search in Google for the broadest keyword your site would rank for to learn about the maturity and knowledge of your competitors, identify major competitors, number of backlinks, Pagerank, age of domain and to see if there are any PPC (pay per click) ads, the more ads the more competitive and lucrative that market is.

Level 2 X-raying your website We look at your domain name to see if it is appropriate for website optimization. And we
examine your website design to see if it may have some issues related to trust and conversions. Then, we check for the common canonicalization errors (individual pages loaded from multiple URLs) and look for the most common mistakes that can penalize your site, such as hidden content, cloaking, or spider endless loops. Our examination includes an assessment of your robots.txt and sitemap.xml.

Level 3 Individual Webpage Review We analyze your site a little deeper starting with your site Architecture (very important). This includes an audit of your home page, global navigation, categories, subcategories, and page content along with a thorough audit your URL structure.

Level 4 Assess Google Compatibility of Content This micro-examination focuses on your homepage and sub-pages to see if the content matches up with current Google ranking criteria.

We also determine if the content satisfies demand and if it is linkable (that others would like to link to this content).

STEP 2: Keyword Analysis

We do an analysis to find the best keywords that your future customers are using to find products or services related to what you offer. From that analysis, we create a report which will tell you the name of the keyword (eg: lawyer in Toronto), how many people are looking for that keyword on the internet, and how many web pages are competing to be the #1 for every keyword. This is very important because it will reveal how many new clients you could get if your website ranking among the top few places along with how great is the demand for products or services that you offer.

STEP 3: Competitor SEO Strategy Analysis

We do an investigation of your competitors’ SEO strategy and generate a report containing the URLs of your competitors, PR and other factors that help us discover how best to determine an effective SEO plan.

STEP 4: Optimization Site Structure

We make sure your site is optimized for humans and for search engines (very important). This will ensure that Google and other search engines find every page on your site and index them(record them). This creates multiple channels to get customers from, because every page indexed in Google means more ways to get clients.

STEP 5: On-Page SEO

These are changes made to your website or web pages which help to position your site higher. These changes are made directly on your website. This is the step that allows us to leverage a proprietary secret that we have used successfully for a long time and one that Google loves!

STEP 6: Content Creation

We start to create content such as articles, videos, PDF, and other forms of content that help us to create links. The more links a website gets, the higher it will rank in Google. Also, we create additional meaningful pages on your website as Google rewards content-rich sites.

STEP 7: FA and LLA System (see figure 1.0)

This is the heart of our SEO Blueprint process and is based on creating an article directory on your website. These articles will be linked by an anchor text so that they transfer PR and reputation to each other. A page created internally has the same value as an external page. As mentioned, a website containing many pages will rank higher.

STEP 8: Off-Page Optimization SEO

This includes all activities outside your site (eg. websites that are not yours) where we promote and create links on forums, blogs, article directories, profiles, and many other places. You will get a monthly report with the positions and links created for that month.

STEP 9: Bottom up System (see figure 2.0)

Imagine achieving Top 10 rankings on Google and then something changes at Google and your site falls into a very low position? All your traffic and revenue would be lost! Our Bottom-Up approach ensures this doesn’t happen to you.

This strategy focuses on ranking the easiest keywords first, then the middle and finally the more difficult ones. This technique creates a solid base which transfers power to the next level up. We do it this way to rank your website higher and faster so that you can start receiving traffic and revenue as soon as possible.

Most SEO companies do SEO only for the most difficult keywords which take an estimated 6 months to one year to start producing good results both in traffic and revenue.

STEP 10: Three -Level Strategy (see image 3.0)

We use a three-level SEO strategy system. Very few SEO companies do this. This protects your website from any penalty from Google, and helps to position your site higher.
The links you get from our SEO Blueprint are from multiple sources. This is very important because it makes your backlinking strategy more natural and creates a strong backlink profile. We also build links that have other benefits other than just helping you rank high in Google. We create links to help your rankings, brand recognition, trustrank, and get you traffic from non-Google sources.

How we define these links:

L1: These are the kind of links that Google loves, usually surrounded by related text. The main objectives of the links on level 1 are: pass Pagerank (PR) to your website, reputation, and to rank your keywords higher in Google.

L2: These are links that we create in larger amounts. Each L1 link receives L2 links. These are links of good quality and they main objective is to pass PR to the L1 links to keep them alive and powerful.

L3: These are links that we produce in very large quantities. We use our custom software and other commercial tools that help us automate this process. The sole objective of these L3 links is to keep alive the L2 links.

STEP 11: Use of Mini-Linking Systems

We create many mini linking systems on the Internet, which serve not only to get links, but also to keep alive the links we have created. We create link wheels, juicers, pumper sites, and many other mini systems that automatically keep sending links to the whole system.

STEP 12: Ongoing Review

We review and adjust the system for a minimum of 6 months.

STEP 13: Monthly Reports
At the end of the month, we give you a report where you can see everything we have done and achieved for your website during that month.

Our SEO blueprint has 29 modules (and growing). The above is just part of what we do for our clients to make sure they rank well in Google as for as long as possible, but we do a lot more than that.

A good way to get to know us and see firsthand what we can do is to take us up on our Try Before You Buy! Offer.