Here is another of my top tips. Make sure you do this as soon as possible!
First let me tell you that this works and works great and every single time. I will post a video on how I do it later on inside my private SEO forums (most of you are already members since it is free) and if there is interest I may share it with a few of you who really need it.
But, let me tell you what and why you wan to do it:
It is a tactic that if you use it properly can at least double your revenue, hmmmm? double? really Manny? well, yeah, at least in my experience and for many of my clients that is what we have been seeing. The best part is, that you can do it by improving on something you already doing well, you just need to do it great.
Ok, here is the deal. To make money you need quality traffic, but you need not just any traffic right? We all agree that you need traffic that converts well. We all work hard to get traffic from social media, SEO, adwords etc.
We also know that if for example out of 100 visitors we make a sale we are converting at 1%, and if we want to double our revenue all we need to do is either: get double the visitors, increase our conversions to 2%, increase our pricing by double, etc.
Now, sometimes it is harder to increase our traffic, usually what we do is go for more keywords, new keywords with more traffic, correct? OK, sure, but also some of us work very hard to split test and do tagucci on our sites to increase conversions, Ok, fine too, and most of us would not want to increase our pricing because of the competitors’s price may be lower and kill our business.
Solution: LET THE DATA TELL YOU WHAT TO DO!
Data is one of the most important things we have in our hands and if we know how to extract what we need then it will tell us how to at least double our revenue faster, easier, better, cheaper and here is how.
You have Google Analytics (GA) installed, right? Yeah, I know you do
1. Go to your GA account and look for a few things:
a) The keywords that bring you the most traffic or good traffic
b) The landing pages that has the most organic traffic (from SEO not paid
c) Look at the bounce rate of all the important pages that has the most traffic, looking for bounce rate higher than 75%
d) Look for your exit pages
Ok, there is a lot more you can do but let’s keep this short
2. What you are trying to find out:
a) Those keywords that bring you the most traffic or some traffic, find out which pages are ranking for these keywords and do a search in Google and find out their position. You know that top 10 sports in the SERPS get most of the traffic and if these keywords are not top 10 you can concentrate on them and you will double your traffic or even more. If you move them to top 5 even more, if you make them #1 you will laugh all the way to the bank.
b) Look at the landing pages. These are the pages that google tells you are getting the most traffic from organic, use the same idea as above, but wait, here we do not care about finding the keywords, we already know them from the step above, here we want to look at the bounce rate! Yes, bounce rate that means the higher it is the less targeted that page is for the given keyword. What happens if it is at 85% and you can optimize it and lower the bounce rate to 60%? Trust me, you will get more sales (usually and that is what we hope will happen).
c) Exit pages tell you also which pages are not working for you, they may not be the ones that get the most organic traffic directly but people move to them after landing on other pages and they are causing you to lose the sales. Improve them, installed something like crazyegg and figure out what your visitors are clicking on and what makes them leave. If you improve them I guarantee you that you will increase your sales or at least improve your SEO rankings which in turn will increase your traffic and double your sales.
So, there. Let’s the data tell you what to do. It is easier to improve ranking, bounce rate, traffic, etc from something that you already have done well, than start from scratch without knowing if it will work. WIth the above data you already know which brings you the most traffic or you can even focus on what brings you the most conversions first and if you improve them, I guarantee you that you will double your revenue or more.
I am about to send a report to all my clients, it is called opportunity report, and we have done the above for them free of charge and if they improve these things I expect them to make more money and be happier :)
I did this already for a few sites and double the revenue was the norm but in some cases we did 300% improvements in at least the traffic and rankings, but also profits.
Please please, do your business a favour, look at your data, you work so hard for it, you spend so much money to get that data, squeeeeeezzzz the most out of it!
Have a great night and let’s make more money soon